On January 11th, the "2024 Cross-Border E-commerce Industry Data Report Conference," organized by the Shenzhen Cross-border E-commerce Association, successfully concluded. During the event, 4PX Express was honored with the "ChinaGo Cross-Border E-commerce Industry Annual Excellent Enterprise for High-Quality Development Award" for the fourth consecutive year. Dai Bin, Vice President of 4PX Express, was invited to attend the conference and delivered a keynote presentation. He comprehensively elaborated on three aspects: the global e-commerce market size and overview, changing trends in consumer habits in the global e-commerce market, and the application of flexible supply chains in the field of cross-border e-commerce logistics. Dai Bin interpreted how 4PX Express empowers Chinese enterprises to expand their brands globally.

According to eMarketer data, China's cross-border e-commerce export markets primarily include the United States, Japan, the United Kingdom, Germany, Canada, France, and other developed markets such as Europe and America, where substantial development opportunities still exist. "For cross-border e-commerce, traditional European and American markets remain the mainstay, but it doesn't prevent emerging markets from providing us with opportunities. However, companies should know where to expand, where the new opportunities lie, and whether they understand customer demands, market needs, and the purchasing habits of global sellers and consumers. Every company still needs to know where its capability boundaries are," said Dai Bin.

In the era of globalization, Chinese companies are actively expanding overseas markets and seeking the development and growth of their brands. In this process, the supply chain has become one of the key factors determining the success or failure of enterprises. The cross-border flexible supply chain, as a flexible and efficient supply chain model, is increasingly becoming the choice for many Chinese companies. In Dai Bin's view, in the current scenario where e-commerce is becoming more normalized, fragmented, customized, and the Z generation dominates consumer preferences, the "small order, quick response" (SOQR) model has emerged.

"The post-95s and post-00s are very receptive to new things, including customized items. Last year, there were many customized items for pets at the Shenzhen International Gift Fair. Currently, many young people put their avatars on water bottles, on power banks, showcasing their personalized needs. Customized production is becoming a reality, and sellers hoping for a single customer to place a large order for standardized products are becoming increasingly rare because buyer behavior is changing."

The SOQR model has become SEHIN's winning formula. Dai Bin stated that SEHIN, through digitized operations on the front end, quickly captures fashion trends, uses big data to understand user demands, and leverages technology to gather insights into competitor products, the sales, pricing, colors, styles, and fabrics from popular fashion websites and Facebook. On the backend, the SOQR model precisely matches user demands, guides product production, pricing, and supply chain based on feedback data from end-users. In the fulfillment model, SEHIN adopts flexible choices between the "JIT (Just-In-Time) - Order First, Ship Later" and "VMI (Vendor Managed Inventory) - Prepare Inventory First, Shelve and Sell Later" modes. SEHIN's current valuation is $66 billion, and it is expected to achieve sales of around $53.5 billion in 2025, relying on the flexible supply chain's SOQR model.

In the current landscape, cross-border e-commerce exhibits fragmented, small-batch, and high-frequency business demands, placing higher demands on logistics. In February 2023, 4PX Express initiated the First Kilometer Network Expansion Plan, completing a nationwide network layout and becoming the most robust collection network system in the domestic cross-border e-commerce field. It ensures doorstep collection with one item and guarantees timely response to customers' flexible logistics needs. Furthermore, 4PX Express has established a digitized collection operation system, effectively achieving visualized order management, reasonable inventory layout, optimal routing planning, and resource allocation during the 2023 Double Eleven period. The company achieved the fastest 2-minute collection and signed within 36 minutes.

Additionally, 4PX Express has introduced a series of products, such as the "UK Royal Mail Late Delivery Compensation," which compensates for items weighing less than 2 kg that exceed 7 natural days from storage to delivery during the off-season by paying proactively for any delay beyond one second. 4PX Express is also the first in the industry to propose "End-to-End Post-Internet Disconnection Compensation," promising to compensate sellers for any reason, even if it is due to the end service provider, and can be used in conjunction with compensation for non-delivery. All these initiatives reflect the accumulation of 4PX Express in terms of technology, service, and resources.

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Public Account: Cross-Border E-commerce Logistics Insightful Observer