Introduction：Temu Splashes Millions of Dollars Again for Super Bowl Ad, SF Express Plans Another Acquisition of Kerry Business, WISH to Be Acquired
1.Temu Launches Super Bowl Ad Again
On February 19th, following its debut last year, Temu once again invested heavily in advertising during the 58th NFL (National Football League) Super Bowl, offering an additional $10 million in giveaways. Google Trends showed a significant surge in Temu's search volume after the advertisement aired.
Source: First Financial Daily
2.SF Express Plans to Acquire Kerry Express Thailand
On February 19th, Kerry Express (Thailand) Public Company Limited notified the Stock Exchange of Thailand that SF International Holdings (Thailand) Limited (SFTH) has made a tender offer to acquire 73.18% of its outstanding shares, with a total value of approximately 7.01 billion Thai baht (about 1.416 billion RMB).
Additionally, SF Express's wholly-owned subsidiary, Flourish Harmony Holdings Co., holds the sold 26.82% stake, valued at approximately 2.57 billion Thai baht. If the acquisition is successful, SF Holdings will acquire 100% of Kerry Express (Thailand)'s shares, becoming the sole owner and operator of Kerry Express (Thailand).
Source: IT Home
3.Cross-Border E-Commerce Platform Wish to Be Acquired
On February 19th, Wish announced that its parent company, ContextLogic Inc., plans to sell the Wish platform to the Asian e-commerce company Qoo10. The transaction is expected to be completed in the second quarter of this year, after which Wish will officially become part of Qoo10's business series. Prior to this, the Wish brand and platform familiar to merchants will continue to operate as usual, with no changes to merchant terms of service or contact information.
Source: Ebrun
4.Sichuan Airlines Cargo Opens New All-Cargo Flight to Europe
On February 19th, Sichuan Airlines launched the "Chengdu Shuangliu-Almaty-Warsaw" all-cargo flight at Chengdu Shuangliu International Airport. Operated by A330 all-cargo aircraft, this route is another flight to Europe following the opening of the Chengdu to Budapest route last year.
Before the launch of this route, all goods exported to Poland had to be transferred in Western or Eastern European countries. In order to expand channels to the Polish freight market, Sichuan Airlines Cargo smoothly opened the Chengdu to Warsaw all-cargo flight, becoming the first domestic airline to open a China-to-Poland all-cargo flight.
Source: Chengdu Business Daily
5.Amazon Injects 8.3 Billion Rupees into Indian Subsidiary
On February 19th, Amazon injected 8.3 billion rupees (approximately 100 million USD) into its Indian subsidiary, Amazon Seller Services. This funding will accelerate Amazon's expansion in India, enabling it to expand its logistics network, enhance technological capabilities, and establish stronger partnerships with local sellers and brands.
Source: Golden Brick Cross-Border
6.Wan Hai Lines and ONE Jointly Launch New Shipping Route
On February 19th, Wan Hai Lines and Ocean Network Express (ONE), members of THE Alliance, announced the joint opening of the Asia-Pacific 1 (AP1) route. The route is planned to deploy seven 13,000 TEU container ships, with Wan Hai providing five and ONE providing two ships. The voyage will take 56 days, with the specific opening time estimated to be at the end of April or early May.
Source: China Shipping Journal
7.TikTok Shop to Add Eight New Sites This Year
On February 19th, after landing in multiple markets, TikTok Shop will gradually launch new sites in Australia, France, Italy, Germany, Spain, Canada, Japan, and South Korea in 2024, further expanding its e-commerce footprint.
Source: Titanium Media
8.Walmart Further Offers Courier Fee Discounts to Third-Party Sellers
On February 19th, Walmart announced in its February "Seller Digest" that it has negotiated additional FedEx rate discounts with third-party sellers using Ship with Walmart.
Ship with Walmart allows sellers to fulfill orders on the Walmart marketplace and purchase discounted shipping labels. The new discounts apply to FedEx Ground and Economy services for non-urgent, all-day delivery. In addition to FedEx, it also offers discounts on USPS and UPS labels.
Source: Supply Chain Dive
END
Official Account: Cross-Border E-Commerce Logistics Insights
0
