On June 15, the "2024 7th Global Cross-Border E-commerce Festival and 9th Shenzhen International Cross-Border E-commerce Trade Expo," organized by the Shenzhen Cross-Border E-Commerce Association and Shenzhen Media Group, and co-organized by "China Brand," the US-China E-Commerce Trade Association, NOVOLOULAN, and the China Overseas Development Association, concluded grandly at the Shenzhen Futian Convention and Exhibition Center.

At the event, Dai Bin, Vice President of 4PX, delivered a keynote speech titled "Flexible Supply Chain Empowerment: The Next Stop for Chinese Brands Going Global." Mainstream media such as 21st Century Business Herald, Shenzhen TV, and Caixin Weekly conducted exclusive interviews with 4PX. 4PX was honored with the "Quality Logistics Service Award."

According to data from the Ministry of Commerce, in the first quarter of 2024, China's cross-border e-commerce import and export volume reached 577.6 billion yuan, representing a year-on-year increase of 9.6%. Exports accounted for the majority, reaching 448 billion yuan, a year-on-year increase of 14%. Forecasts indicate that global retail e-commerce sales will reach $6.33 trillion in 2024, and this figure is expected to grow by 39% over the next few years, surpassing $8 trillion by 2027. Cross-border e-commerce has become a new highlight in global economic development.

In his speech, Dai Bin introduced that China's cross-border e-commerce is transitioning to a "mature stage," particularly with the rise of e-commerce platforms known as the "Four Little Dragons of Going Global," which epitomizes the rapid development of China's cross-border e-commerce. With the emergence of new local cross-border e-commerce platforms in China, merchant demands are evolving, supply chain service capabilities are becoming personalized, and cross-border e-commerce logistics is entering an era of flexible cross-border supply chain solutions, characterized by full-chain services, segmented services, one-stop home collection, and personalized services.

"The main task of China's cross-border e-commerce at this stage is to focus on brand monetization efficiency and address issues such as sellers' insufficient ability to create demand and large business fluctuations. For the B2B market, it has become common for trade factories to sell goods through e-commerce channels; for the B2C market, the rise of independent site models has made brand globalization a consensus in the industry," analyzed Dai Bin.

In an interview with Shenzhen TV, Dai Bin stated that data from January to May 2024 shows that 4PX achieved double-digit growth year-on-year in terms of order volume, sales, and weight. This growth is primarily due to 4PX's multi-platform strategy. The company is now capable of simultaneously serving large platform customers such as Amazon, eBay, and AliExpress, as well as independent site sellers. Additionally, 4PX provides cross-border logistics services to a large number of Chinese manufacturing enterprises, reflecting its broad business scope.

It is reported that in February 2023, 4PX launched its First Mile Network Expansion Plan. By mid-October, the first phase of the project was essentially completed, establishing an initial nationwide network layout. This network provides sellers with pickup, consolidation, and drop shipping services, making it the most comprehensive pickup network system in the domestic cross-border e-commerce sector. It ensures pickup efficiency and promptly meets customers' flexible logistics needs, providing high-quality pickup services. Being awarded the Quality Logistics Service Provider accolade demonstrates the industry's and society's recognition of 4PX's operational and service excellence.

4PX adheres to the philosophy of "Openness and Diversity, Symbiosis for All," striving to create a global cross-border e-commerce ecosystem that achieves mutual benefit and symbiosis among customers, platforms, partners, and 4PX itself, fostering shared creation and win-win outcomes. We hope to use this grand event as an opportunity to explore new driving forces for Chinese brands going global.

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Public Account: Cross-border E-commerce Logistics Baixiaosheng