The highly anticipated "Asian Logistics, Maritime and Aviation Conference 2024" (ALMAC), jointly organized by the Hong Kong Special Administrative Region Government and the Hong Kong Trade Development Council, will be grandly held at the Hong Kong Convention and Exhibition Centre in Wan Chai on November 18-19!

As the most important annual event in Asia for the supply chain industry, ALMAC brings together top professionals from global logistics, maritime, aviation, e-commerce service providers, and key stakeholders like brands, manufacturers, traders, wholesalers, and retailers. Attendees will analyze global trade and supply chain trends while exploring new business opportunities worldwide. Last year's conference featured nearly 80 industry experts across 20 specialized forums, attracting over 2,000 participants from 36 countries and regions. Additionally, close to 100 global exhibitors participated, with more than 280 business matching sessions taking place.

This year's theme, *"Shaping the Future Supply Chain: Resilient and Sustainable,"* will feature high-level representatives from renowned global companies such as UPS, Hactl, Maersk, DSV, Reckitt, Heineken, DKSH, Arup, and Lenovo. They will discuss global trade trends, new market opportunities, supply chain diversification, sustainable development and green energy, innovation, and technology. The conference will also feature business matching sessions and an exhibition area showcasing supply chain and logistics technology solutions, creating more business opportunities for the industry.

Leading Business Transformation: Driving Supply Chain Change

Supply chain resilience is crucial to global trade development. Geopolitical risks, extreme weather, and the growing emphasis on sustainability are significant challenges for the supply chain. In a rapidly changing world, supply chain management plays a pivotal role in addressing global uncertainties and driving long-term business growth.

Mr. Kalyan Chakravorty, Senior Director, Strategy & Transformation at Mondelēz International, Mr. Arjen van Diepen, Global Strategy Planning Director at Heineken, Mr. Bjoern Neal Kirchner, Vice President of Supply Chain Management at Henkel, and Mr. Johtaro Tamura, Executive Officer at Mitsui O.S.K. Lines, will delve into the challenges and opportunities facing global supply chains. They will examine how supply chain transformation and innovation can drive business growth and sustainability in the current economic climate and emphasize the importance of prioritizing supply chain investments to create value and address future challenges.

Exploring New Trade Routes to Tackle Supply Chain Challenges

Supply chain disruptions have exposed the vulnerabilities of relying on a single supply and distribution network. To build more resilient supply chains, companies must explore new trade routes and partnerships beyond traditional markets. By diversifying procurement and distribution channels, businesses can mitigate operational risks and reduce impacts on customers.

Speakers such as Mr. Wilson Kwong, CEO of Hong Kong Air Cargo Terminals Limited, Ms. Shirley Sun, Global Head of Supply Chain at DKSH, and Mr. Danny Dang, President of Ocean Network Express (East Asia), will discuss new trade routes and explore how to diversify supply chains and mitigate risks by expanding into markets such as Vietnam, Kazakhstan, Mexico, and Africa. They will also share insights into local trade and logistics policies, tariffs, and regulatory frameworks to help participants seize business opportunities.

Promoting Sustainable Trade: Building a Resilient Supply Chain

Sustainability has become a top priority for businesses. By advocating for sustainable trade and ensuring that supply chain practices align with environmental, social, and governance (ESG) goals, companies can better navigate the complexities of the global landscape and create long-term value.

Tim Edmunds, Partner at PwC specializing in sustainability strategy and transformation, will lead a discussion with speakers like Mr. Achim Martinka, Vice President of Air Freight (Commercial & Sustainability) at DSV, and Ms. Na Na, Head of the Centre for Advanced Manufacturing & Supply Chain at the World Economic Forum (China). They will explore the challenges and opportunities of reducing supply chain carbon emissions and promoting the circular economy. The session will also highlight best practices for integrating sustainability into corporate values and goals, as well as measuring success in fulfilling business commitments.

Exploring New Energy Sources: Towards Net Zero Emissions

As countries enhance their commitments to climate action, businesses are increasingly focusing on reducing their carbon footprints and achieving net-zero emissions. The transition to renewable and low-carbon energy is transforming business operations worldwide.

On the second day of the conference, experts including Mr. Andreas Bieringer, Director of Global Business Development at Masdar, Mr. Scott Childress, Global Head of Sustainability at UPS, Ms. Marcella Franchi, Director of Marketing and Sustainable Aviation Fuel at Haffner Energy, Mr. Paolo Gallieri, COO at Zhero, Mr. Neil McDonald, Managing Director of Gold Hydrogen, Mr. Benjamin Mee, Executive Director, and Mr. Vineet Mittal, Chairman of HyTerra and Avaada Group, will explore strategies and technologies driving the energy transition. They will cover alternative fuels such as hydrogen, ammonia, liquefied natural gas (LNG), and sustainable aviation fuel (SAF), along with energy storage solutions. Speakers will also discuss the critical role of policy frameworks, infrastructure development, investment, and public-private partnerships in fostering innovation and accelerating the adoption of alternative energy sources, as well as strategies for integrating energy ecosystems into supply chains.

Integrating Supply Chains for a Seamless Omnichannel Experience

According to Statista, global e-commerce sales currently exceed USD 5.7 trillion and are expected to surpass USD 8.1 trillion by 2026. E-commerce has transformed consumer behavior, driving significant changes in business operations. To meet customer expectations, companies must ensure their e-commerce supply chains are resilient, flexible, and adaptable.

Mr. Jérôme Charlez, Senior Vice President of E-Commerce, Digital Operations, and Omnichannel Transformation at Reckitt, and Mr. Naud Frese, Director of E-Commerce Logistics in Europe at Maersk, will discuss best practices in e-commerce logistics and fulfillment. They will cover topics such as warehouse and inventory management, route optimization, last-mile delivery, and supply chain traceability and visibility, helping businesses streamline their logistics operations, enhance customer satisfaction, and remain competitive in the e-commerce space.

Three Workshops Offering Practical ESG and E-Commerce Insights

This year's conference will continue last year's innovation by offering three practical workshops for participants. These workshops will cover:

The latest regulatory developments in ESG, investment practices, and effective metrics and reporting for building a circular economy.

E-commerce content strategy, marketing tips, product fulfillment, user experience, and customer service strategies.

Strategies for upskilling and retaining talent to ensure the supply chain industry remains competitive in talent acquisition and management.

Asian Logistics, Maritime and Aviation Conference:

Website: [https://almac.hktdc.com/conference/almac/sc](https://almac.hktdc.com/conference/almac/sc)

Dates: November 18-19

Venue: Hong Kong Convention and Exhibition Centre

Contact: Mr. Zhu, Guangzhou Office of Hong Kong Trade Development Council, 13802904916 (WeChat ID)

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