Currently, the uncertainty in the external environment is significantly increasing, posing greater challenges to companies' strategic decision-making, especially for those planning to expand globally. Trade barriers combined with tariff walls have left many businesses in a dilemma—overseas markets carry greater risks, yet staying domestic means facing fierce competition in a saturated market.

However, opportunities often coexist with challenges. The rougher the seas, the more valuable the fish. In a complex market environment, large organizations often struggle to make swift adjustments, while efficiency-driven organizations with short decision-making chains, flat structures, and quick decision-making capabilities can gain the upper hand. When long-term trends are difficult to predict, focusing on short-term, certain goals and making key decisions in each cycle may be a more pragmatic approach.

Today's industry has more variables, and cyclical fluctuations are accelerating—this is precisely a reflection of the "unprecedented changes in a century." The decision-making models and experiences of the past may no longer apply, and could even hinder future development. We live in an era not only full of uncertainty but also brimming with more possibilities.

Thus, for the cross-border logistics industry in 2025, regardless of the size of the enterprise or its past achievements, everything will be reshuffled. Companies that dare to embrace uncertainty often find new growth points because the industry landscape is still evolving, and new competitors may join at any time. To stay ahead, businesses must possess stronger adaptability and innovative thinking.

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WeChat Public Account: Cross-border E-commerce Logistics Baixiaosheng