**Amazon Upgrades European Logistics Services**

On May 28, Amazon Global Logistics announced another iteration of upgrades to AGL's European services. AGL's European services primarily include five-country locked warehousing, duty-free outbound shipping, direct full-container delivery, one-stop order management, and highly compliant customs clearance. This upgrade addresses two pain points for European sellers regarding customs clearance processes: complex tax rate calculations, high declaration ratios, and high taxes; slow customs clearance, non-transparent inspection progress, and LCL (less-than-container load) inspections affecting entire containers. The upgrades include:

- New destination port customs clearance agents (UK, Germany);

- Iterative upgrades to destination port customs clearance service capabilities (UK, Germany), with reduced declared value for traditional trade terms in the UK;

- Tax reductions varying by tax rate, estimated based on declared value reductions;

- Full coverage of LCL dismantling and transshipment capabilities (UK, Germany), shortening destination port warehousing times and avoiding prolonged delays caused by inspections, which generate extra costs and impact replenishment.

Source: Amazon Global Logistics

**A Cross-Border Logistics Company Withdraws IPO Application**

On May 28, according to the Shenzhen Stock Exchange website, Shenzhen Dayang Logistics Co., Ltd. (hereinafter referred to as "Dayang Logistics") voluntarily withdrew its IPO application, changing its main board issuance review status to "terminated." The company's sponsor was Great Wall Securities. Additionally, the regulatory authorities issued a review inquiry letter on July 26, 2023, but as of the withdrawal, the company had not disclosed any response to the inquiry.

Dayang Logistics mainly engages in comprehensive cross-border logistics services and originally planned to raise 1.484 billion yuan for various projects, including the construction of the Dayang Group China-Europe train assembly center, the Alashankou multimodal transport assembly center, the international sea-rail combined transport product upgrade project, and the digital center upgrade project.

Source: JRJ.com

**Anjun Express Achieves Full E-Commerce Delivery Coverage in 11 Brazilian States**

On May 28, it was announced that by May 25, Anjun Express had completed the setup of its express delivery network in 11 states in southern, southeastern, and eastern Brazil over six months. This included establishing nearly 300 delivery points and the regular operation of 13 main transportation routes. They also built a self-operated delivery network in remote areas of each state, achieving full e-commerce delivery coverage in these 11 states.

Source: Anjun Express

**Expanding Cross-Border E-Commerce Export and Promoting Overseas Warehouse Construction**

On May 28, the State Council passed the "Opinions on Expanding Cross-Border E-Commerce Exports and Promoting Overseas Warehouse Construction." The meeting emphasized that developing new forms of foreign trade, such as cross-border e-commerce and overseas warehouses, is beneficial for optimizing and stabilizing the structure and scale of foreign trade and for creating new advantages in international economic cooperation. Efforts should focus on cultivating cross-border e-commerce entities, encouraging localities to support traditional foreign trade enterprises in developing cross-border e-commerce based on their unique advantages, and strengthening talent training in this field. The goal is to provide more platforms for enterprises to showcase and connect, continuously promote brand building, increase financial support, enhance related infrastructure and logistics systems, optimize regulation and services, actively engage in standards and rules development and international cooperation, and strengthen industry self-discipline to guide orderly competition and better empower the upstream and downstream of the industrial chain.

Source: Shanghai Cross-Border E-Commerce Industry Association

**Regular Cargo Route Luxembourg-Zhengzhou-Chicago-New York Launched**

On May 28, it was announced that a Luxembourg Cargo Airlines B747-400F freighter took off from Zhengzhou Airport, marking the successful maiden flight of the Luxembourg-Zhengzhou-Chicago-New York route. This is another fifth freedom route opened by Luxembourg Cargo Airlines in Zhengzhou. The flight mainly carried auto parts, electronic products, and daily necessities. The route is operated by a Luxembourg Cargo Airlines B747 freighter, with a scheduled service every Sunday.

Source: China News

**TikTok Shop Raises Free Shipping Threshold to $30**

On May 28, it was announced that TikTok Shop has raised the free shipping threshold to $30. For orders using TikTok Shipping, TikTok Shop will provide full free shipping for first-time purchases, while returning customers will only receive free shipping if their purchase from the same store exceeds $30. For orders where sellers ship on their own, TikTok Shop will offer free shipping only for first-time purchases over $30 and for returning customers spending over $30 at the same store. This free shipping incentive will only apply to orders from sellers with good logistics performance to enhance the customer shopping experience.

Source: Ebrun

**Shopee Adjusts Logistics Label Requirements**

On May 28, Shopee announced that it will adjust its logistics label requirements starting May 31, 2024. The new requirements include the following: to ensure buyer privacy, some information on the label may be missing; the absence of printed border lines will not affect the normal scanning of orders; if the package is not wide enough, the label can be folded (the barcode area must not be folded or covered). For sellers who do not comply with these adjustments, abnormal packages will be intercepted at the transfer warehouse and returned to the seller, who will bear the return shipping costs. Returned packages will increase the order non-completion rate and may result in penalties, so sellers must ensure label compliance before shipping.

Source: Ebrun

**Amazon Launches "Win on Amazon Japan" Seller Empowerment Program**

On May 28, at the "Amazon Global Selling Outbound Japan Seller Conference Hangzhou," Amazon officially launched the "Win on Amazon Japan" seller empowerment program. This initiative aims to help Chinese sellers grow their businesses on Amazon Japan by offering three major measures: upgraded discounts, increased traffic, and full lifecycle operational guidance. The empowerment program includes reduced sales commissions, new seller incentives, new product warehousing subsidies, on-site and off-site traffic support, and customized guidance from account managers.

Source: Amazon Global Selling

**AliExpress Signs David Beckham as Global Ambassador**

On May 28, it was announced that AliExpress has signed football star David Beckham as its global ambassador. This follows AliExpress becoming an official partner of the 2024 UEFA European Championship in March. The championship will be held from June 14 to July 14, 2024, in ten host cities across Germany, with 24 national teams participating. According to UEFA, the 2020 European Championship attracted a global audience of 5.23 billion, with 328 million viewers for the final and an average of over 100 million viewers per match. The 2024 European Championship, combined with Beckham’s endorsement, is expected to bring a significant traffic boost for Chinese cross-border merchants.

Source: Alibaba Global AliExpress Official Weibo

**43% of German Consumers Shop on Asian Platforms Like Temu and Shein**

On May 28, it was reported that platforms like Temu and Shein have become increasingly popular in Germany over the past year, with more German consumers becoming familiar with and starting to use these platforms. According to ECC KÖLN, in 2024, 91% of German consumers are aware of Asian platforms, with 43% purchasing from them. In the past year, the popularity of Asian platforms in Germany has increased by 13%, and usage has grown by 11%. Among younger consumers, the proportion is even higher, with over half (51%) of German consumers aged 18-29 shopping on Asian platforms.

Source: ECC KÖLN Trend Check Handel

**Google to Invest $350 Million in Flipkart**

On May 28, it was announced that Google will invest $350 million in Walmart-owned Indian e-commerce platform Flipkart, acquiring a minority stake. This investment is part of Flipkart’s nearly $1 billion fundraising round initiated in 2023, led by Walmart, which invested $600 million at the end of last year. As part of the agreement, Google will provide cloud services to Flipkart to help expand its business and modernize its digital infrastructure to better serve customers across India.

Source: LeiDi.com

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Cross-border e-commerce logistics Bai xiaosheng