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The 2024 Brand Global Expansion Summit Concludes, Providing Insights for Chinese Cross-Border E-commerce to Navigate Economic Cycles

News source: author: 2024-06-06 Page View:265
Introduction:the Brand Global Expansion Summit, hosted by 4PX, was held at the Hilton Shenzhen Airport Hotel. The forum, themed "Navigating Economic Cycles for Resilient Growth,"


On June 1, the Brand Global Expansion Summit, hosted by 4PX, was held at the Hilton Shenzhen Airport Hotel. The forum, themed "Navigating Economic Cycles for Resilient Growth," brought together nearly a thousand representatives from companies in the cross-border e-commerce sector. Participants discussed the current state and trends of the global supply chain and explored how cross-border e-commerce can navigate economic cycles to achieve resilient growth.


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How do we understand the major trends in the current development of the global supply chain? Industry leaders such as Wang Yaping, President of the China Association of International Trade and Economics, Honorary President of the Statistics Society; Wang Xi, Vice President of the Commercial Industry Committee of the China Council for the Promotion of International Trade; Xie Qiuhui, former Deputy Director and first-level Inspector of the Shanghai Customs Office; Guo Dong, Chairman of the Organizing Committee of the "2024 Brand Global Expansion Summit" and CEO and Director of 4PX; Zhu Jingfeng, Global Managing Partner at McKinsey; Sun Tianlu, Founder of the Roadlink GLB platform; Liao Yuanqiang, Deputy General Manager of SFC; Xie Zhuoheng, Secretary General of the Shenzhen Cross-Border E-Commerce Association for Logistics and Supply Chain; Mi Dongmei, General Manager of Lufthansa East China and West China and China Representative; Wan Xiaowen, Founder of Jinpin Cross-Border; Jiang Wei, General Manager of Zhongfu Focus; and Liu Xuefei, CEO of Mingshida, engaged in exciting intellectual exchanges.

 

President Wang Yaping participated online in the 2024 China Brand Global Expansion Summit. He pointed out that for cross-border e-commerce to develop healthily, sustainably, and innovatively, it is necessary to actively cultivate independent cross-border e-commerce brands. In this critical period of rapid globalization, he hopes that everyone can address the shortcomings in market digital transformation and the building of core competitiveness in supply chain delivery to achieve effective growth.


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Vice President Wang Xi stated that in recent years, cross-border e-commerce has gradually shown a trend of normalization and steady growth. The Commercial Industry Committee has continuously deepened its engagement in the cross-border e-commerce market, supporting high-quality international expansion through policy recommendations, standard development, conferences and exhibitions, and education and training.

 

Guo Dong, Chairman of the Organizing Committee of the "2024 Brand Global Expansion Summit" and CEO and Director of 4PX, stated, "We have always considered it our mission to help Chinese brands soar globally. For the past 20 years, 4PX has adhered to the business philosophy of 'Four-party Symbiosis, Open and Diverse.' We hope to build a cross-border e-commerce industry ecosystem together with our partners, and jointly explore the opportunities and challenges of the cross-border e-commerce industry in the context of the great era of global expansion."


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Xie Qiuhui, former Deputy Director and first-level Inspector of the Shanghai Customs Office; Wan Xiaowen, Founder of Jinpin Cross-Border; David Dai, Senior Director of Google Agency Management Department; Zhu Jingfeng, Global Managing Partner at McKinsey; Liao Yuanqiang, Deputy General Manager of SFC; and Barbara Jin, China Expansion Director of Newegg Group, delivered speeches on various topics such as "Compliance Challenges for Chinese Companies' International Expansion," "Localization Operation of Chinese Manufacturing Enterprises + Global Management," "Challenges and Responses to Global Homogenization Competition," "Insights into the Economic Trends of Chinese Brands' Global Expansion," "Building a Growth Flywheel - Digitalization Application," and "Quality China, Shared by the World, Starting Anew." The speakers reached a consensus that under the trend of increasing new trade protectionism in recent years, Chinese brands need to operate in compliance, focusing on environmental protection, industrial optimization, green policies, and strengthening international cooperation, including participating in the formulation of international standards.

 

The roundtable forum "Four-Party Symbiosis, Focusing on Supply Chain Compliance" revolved around compliance. Xie Zhuoheng revealed that there are as many as 144 links involved in cross-border e-commerce enterprises, and compliance should start from the points that are most likely to cause disputes. Luo Bin, CEO of Moyu AI, suggested that some knowledge in the supply chain can be productized into AI products to form compliant product solutions using AI.

 

Mi Dongmei stated, "Germany and many other parts of Europe have strict customs clearance requirements, not only import control requirements by customs but also compliance checks. Whether the consignee's name and the product name are on the relevant list, they all need to undergo compliance checks." Jiang Wei introduced how Market Purchase Pass helps small and medium-sized enterprises operate in compliance under the background of trade fragmentation through big data and artificial intelligence, while also maintaining the convenience of business operations.


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The roundtable forum segment titled "Four-Party Symbiosis, Focusing on E-commerce Enterprises Going Global" focused on brand building. Zhao Shilin, Founder of Lightmate, stated that now is a great opportunity for small brands to replace big brands. He emphasized the importance of deepening one's expertise in a particular field and determining which markets to target based on one's strengths.

 

Lu Honghai, Founder of Yienet, analyzed that to build a brand, one must first address the pain points of users and then focus on operations and sales. He described the process of branding in cross-border e-commerce as a snowball effect.

 

Zhu Jingfeng elaborated that building a brand is not just about marketing or storytelling; it also involves understanding the uniqueness of the product and whether it has a unique supply chain or high technological content.

 

Sun Tianlu shared that Chinese brands should respect local cultures during the process of going global. This approach not only helps mitigate risks but also accelerates the internationalization process for businesses.


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Attendees highly praised the summit. Jiang Wei, General Manager of Zhongfu Focus, stated that against the backdrop of accelerating global layout of Chinese manufacturing and the diverse challenges facing brand globalization, the Brand Global Expansion Summit provided valuable experiences and insights for Chinese brands going global.

 

Wan Xiaowen, Founder of Jinpin Cross-Border, expressed that the current industry development is filled with uncertainties. It's essential to learn and apply more technologies to the industry and work, which is part of our current new productive forces. This summit provided a good platform for learning and communication.

 

Guo Dong mentioned that cross-border e-commerce is transitioning from rapid but extensive growth to a more globalized, branded, compliant, and digitalized growth cycle. He looks forward to the forum inspiring and guiding industry professionals. In the future, 4PX hopes to collaborate with industry elites to explore how cross-border e-commerce can navigate cycles and achieve resilient growth, assisting more Chinese brands in going global.

 

Source: 4PX

 

END

Public Account: Cross-Border E-commerce Logistics Baixiaosheng


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