On the afternoon of June 12, the Guangdong branch of China Post Group Corporation held a conference titled “New Force in China-U.S. Direct Mail: ePacket Poised for Takeoff Again,” introducing two major measures: reducing prices and improving timeliness. This marks a significant resurgence of the ePacket product in the U.S.-bound cross-border e-commerce direct mail sector.

Mr. Zheng Shuangyin, Deputy General Manager of Guangdong Post, delivered the welcome speech.

The U.S.-bound ePacket has always been a star product of China Post, favored by cross-border e-commerce sellers for its advantages of competitive pricing, stable delivery times, easy customs clearance, and convenient tracking. This promotion conference, themed “New Force in China-U.S. Direct Mail: ePacket Poised for Takeoff Again,” focuses on the top concerns of cross-border e-commerce sellers—price and delivery time. The initiative aims to make significant breakthroughs first in Guangdong, the region most concentrated with cross-border e-commerce activity.

During this promotional event, Guangdong Post not only announced price reductions but also emphasized a guaranteed delivery timeline program. This initiative involves leveraging abundant long-term capacity reserves, collaborating with multiple channel partners, and utilizing various methods such as combining air freight containers and optimizing daily flight schedules. These efforts aim to bolster the capacity of U.S.-bound direct mail services offered by ePacket, ensuring a robust support system for its resurgence, and delivering high-quality logistics services tailored for cross-border sellers.

Baiyun Airport South China Postal Aviation Hub Introduction

Guangdong Post, as a leading entity within China Post, has long been dedicated to the fields of cross-border e-commerce and international logistics, boasting a wide-ranging customer base and a mature business team. Guangdong Post's services encompass mainstream models of cross-border e-commerce logistics, including direct mail for cross-border e-commerce, air freight, land transport, sea freight, China-Europe rail services, and overseas warehouses. It offers comprehensive logistics solutions in both import and export directions through multiple business modes of "postal, commercial, and cargo."

The impactful promotion of U.S.-bound ePacket in this campaign is set to significantly enhance the development of direct mail logistics for cross-border e-commerce, marking a pivotal moment in its evolution.

The event has gathered over 90 cross-border e-commerce enterprises, including major platforms, top sellers, and logistics providers, with more than 140 business leaders, directors, industry experts, and key figures in attendance. Additionally, it has received strong support from various industry associations and renowned media outlets. Looking ahead, Guangdong Post is committed to continuing its journey forward with industry colleagues, creating even more remarkable achievements together.

Source: Guangdong Post

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