On September 23rd, the 18th China (Shenzhen) International Logistics and Supply Chain Expo kicked off at the Shenzhen Futian Exhibition Center, attracting nearly 2,000 exhibitors from 51 countries and regions. As a major event in the industry, this year’s expo not only offered companies a platform to find business partners but also a key stage for showcasing the latest innovations, gaining market insights, and strengthening international cooperation.

4PX Vice President Dai Bin delivered a keynote speech titled “Exploring Sustainable Cross-Border Logistics and Supply Chain Management,” where he emphasized that under the new global trade conditions, companies should commit to long-termism by actively practicing ESG principles. Through building a green supply chain system, they can help Chinese brands achieve high-quality international growth. This initiative aligned perfectly with the expo's theme: "Discover New Opportunities, Build New Chain Ecosystems."

“In the field of cross-border e-commerce and logistics, pursuing quick profits seems to be a common phenomenon, as many companies expect rapid returns. However, as someone with 25 years of experience in this industry, I’ve witnessed its gradual development and understand that this process is lengthy and complex. Regarding the balance between survival and development, we believe that while focusing on sustainability, we must also adhere to economic fundamentals. These two aspects are not contradictory but rather complementary,” said Dai Bin at the event.

1. The Rise of ESG Practices

As the influence of ESG (Environmental, Social, and Governance) grows globally, it has become an important part of corporate strategic planning, especially within cross-border supply chains. More companies are setting carbon reduction targets, implementing energy-saving measures, and focusing on resource conservation and recycling, actively engaging in ESG practices.

Amid the new wave of Chinese companies expanding overseas, the shift from simple product exports to brand internationalization and the overall export of industrial ecosystems has become increasingly evident. ESG practices have gradually emerged as a core competitive advantage for Chinese companies, serving as a new business card for them in the global market.

While different countries and regions may have varying focuses on ESG, the overall trend remains consistent. Policies like the EU’s “Sustainable Finance” initiative and China’s “dual carbon strategy” are driving companies to enhance their ESG efforts, urging them to make positive strides in environmental, social, and governance aspects. For instance, in Europe—one of the primary export markets for Chinese cross-border e-commerce—ESG has become a critical factor for companies expanding abroad. Amazon’s “Climate Pledge Friendly” initiative is a prime example, promoting the sale of sustainable products by incentivizing green-certified items.

2. 4PX’s Exploration of ESG Practices

Centered on the concept of "green," 4PX has embarked on a journey of seeking quality through sustainability, launching the “Green Movement: 4PX Full-Chain Green Logistics Plan.”The company aims to address major issues like high energy consumption, low carbon emissions, packaging waste, insufficient digitization, and a lack of environmental awareness in the logistics industry. It is committed to achieving a fully green, low-carbon logistics process.

Currently, through green transportation, green orders, green warehousing, green recycling, and green offices, 4PX has made initial progress. Leveraging digital empowerment, the company has achieved full transparency in cross-border logistics and supply chain management, enhancing operational efficiency and customer experience.

For example, 4PX has begun replacing traditional fuel vehicles with low-carbon transportation options like electric vehicles to reduce energy consumption and resource waste. The company also continues to use recyclable courier bags and recycles woven bags during collection to maximize resource efficiency.

In office settings, 4PX remains dedicated to its green philosophy, promoting a series of energy-saving measures such as “air conditioning not lower than 26°C in summer,” “double-sided printing,” “turning off lights when leaving,” reducing the use of disposable items, and replacing traditional paper business cards with electronic ones. These initiatives demonstrate 4PX’s commitment to practicing ESG principles and its proactive exploration of high-quality development.

Dai Bin emphasized that building a green supply chain ecosystem is the key to sustainable corporate development. 4PX will continue to rely on its green supply chain capabilities, digital technology, and core product strengths to provide global customers with a new intelligent supply chain experience, helping Chinese brands soar globally.

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Cross-Border E-Commerce Logistics Baixiaosheng