Amidst the waves of globalization and digitalization, cross-border e-commerce has emerged as a new engine for international trade. As global e-commerce penetration continues to grow, the market size is expected to surpass $8 trillion by 2027. This trend presents immense potential for cross-border e-commerce and offers unprecedented opportunities for Chinese brands and merchants to expand overseas.

Against this backdrop, on September 20, 4PX (递四方) held the event titled "Crossing Cycles, Resilient Growth" in Suzhou, celebrating its 20th anniversary. This event, also part of the 2024 Multi-Platform Layout Seminar, gathered numerous industry elites and platform leaders to deeply explore future trends and growth opportunities in cross-border e-commerce. It provided participants with valuable insights into industry dynamics and offered strategic guidance for Chinese brands looking to expand internationally.

1. Flexible Supply Chain Leading Innovation

As the host of the event, Dai Bin, Vice President of 4PX, delved into the application of flexible supply chains in cross-border e-commerce, emphasizing its critical role in adapting to global market changes. He highlighted that global e-commerce retail sales are projected to exceed $8 trillion by 2027, with strong growth particularly in emerging markets like Latin America and Southeast Asia. Countries such as Mexico and Indonesia, with their booming e-commerce sectors and young consumer base, have become key destinations for Chinese brands.

Dai Bin detailed how 4PX leverages flexible supply chain solutions to support Chinese brands in expanding globally. The core of a flexible supply chain lies in its ability to respond quickly to market changes, providing timely, secure, and customized logistics services without a minimum order requirement. This flexibility enhances brands' adaptability to various markets. By building a digital cloud platform, smart warehouse management engines, and a fully digital management system, 4PX has optimized supply chain operations.

This innovative supply chain management model not only improves operational efficiency but also reduces costs, enhancing the global competitiveness of enterprises. 4PX's dedicated services, such as those in Europe, Mexico, and Japan, offer tiered delivery times and diversified pricing models, providing fast and reliable logistics support to help merchants meet the demands of their target markets.

2. Platform Empowerment Driving Merchant Growth

During the event, platform leaders shared their strategies for supporting merchant growth. They emphasized that by offering comprehensive services and resources, platforms can help merchants more effectively manage their cross-border e-commerce businesses. These strategies cover all aspects of store operations, as well as providing key support in logistics and marketing.

For instance, Amazon's 2025 Global Selling Plan aims to empower Chinese sellers through localized services, offering a one-stop solution from store setup to operation. Amazon also introduced a "New Seller Bundle" program that includes tasks such as brand registration, FBA enrollment, product promotion, and coupon usage to boost sales.

eBay, by strengthening strategic categories like collectibles, auto parts, home goods, and luxury items, has successfully attracted high-net-worth buyers and achieved significant growth in key markets such as Germany, the UK, and Australia. Through technological innovation and brand promotion strategies—such as new store features and social media operations—eBay further enhances customer experience and market competitiveness. Additionally, eBay is promoting certification services and refurbishment programs to help more Chinese brands and authorized sellers expand into international markets.

TikTok, as a major platform, unveiled new growth strategies for its full-link social commerce model in the U.S. market. TikTok Shop, leveraging its vast user base and content-driven e-commerce platform, is helping merchants rapidly grow GMV (Gross Merchandise Value) and make a breakthrough in the U.S. e-commerce market. TikTok also stressed the importance of brand building, highlighting that through long-term content marketing and user interaction, merchants can effectively boost brand influence and customer loyalty.

The TEMU platform supports merchants with a semi-managed model, offering flexible operational support, including zero commission, zero advertising fees, 1-on-1 full-process efficient connection, increased traffic within and outside the platform, and brand-building benefits. TEMU also provides a one-stop solution, helping merchants from entry to listing and sales, enabling them to seize overseas market opportunities quickly.

SHEIN shared its semi-managed policy and best-selling product creation strategies, offering deep market insights and operational tactics, especially for merchants with overseas inventory. SHEIN also emphasized key factors influencing sales, such as product selection, optimized titles and images, product variation, and participation in marketing activities, providing merchants with valuable product selection guidance and market opportunities.

AliExpress, leveraging its global market influence and strategic layout, offers merchants abundant benefits and growth opportunities. In terms of operations, AliExpress highlights the importance of standardized products and proposes an effective strategy to optimize product presentation, enhance user experience, and strengthen brand marketing to boost competitiveness.

PingPong, a global foreign exchange solution provider, offers cross-border sellers and enterprises services such as cross-border payments, global card acceptance, treasury management, and exchange rate risk management. PingPong aims to drive customer growth through core algorithm technology, connecting global foreign exchange transactions and treasury management services, fostering a thriving cross-border trade ecosystem.

These platform policies and support provide merchants with an ideal environment for growth. Merchants can leverage these resources and policies to better manage their cross-border e-commerce businesses and increase sales. The platforms' support also helps merchants boost brand awareness and enhance market competitiveness.

3. Product Selection Strategy Driving Sales Growth

Product selection is the core of success in cross-border e-commerce. During the event, experts shared insights on how to optimize product selection through deep market insights and use data analysis to predict market trends. They emphasized the importance of accurately understanding consumer demand and optimizing product information to enhance online sales performance.

For example, by analyzing consumer purchasing behavior and preferences, merchants can more accurately predict which products may become hot sellers. Additionally, by analyzing market trends, merchants can adjust their product strategies in time to seize market opportunities. Experts also shared how to improve product titles, images, and descriptions to increase online visibility and conversion rates. These insights into market trends and product selection strategies offer valuable guidance for merchants to better understand market dynamics, optimize product portfolios, and boost sales.

4. Supporting Chinese Brands on Their Global Journey

This event provided a valuable platform for cross-border e-commerce industry exchange, offering merchants the opportunity to interact directly with platform representatives. Such direct interaction helps merchants better understand consumer demand and promotes knowledge sharing and experience exchange within the industry. Through this exchange, merchants can gain new business inspiration and strategies, injecting new momentum into their growth.

In the new global trade environment, cross-border e-commerce has become a vital bridge connecting Chinese brands with global consumers. Through innovative supply chain management, precise market insights, effective product selection strategies, and direct industry interaction, cross-border e-commerce enterprises will be better positioned to seize market opportunities and achieve faster and more sustainable growth. 4PX is eager to support Chinese brands in their journey to global success with the concerted efforts of all parties involved.

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Official WeChat Account: Cross-Border E-Commerce Logistics Baixiaosheng