1.SHEIN Founder Becomes Fashion Industry Tri-Champion

On November 15, Forbes released the "2024 China Rich List," where Xu Yangtian, founder of cross-border fast-fashion giant SHEIN, topped the fashion and retail sector with a fortune of $9 billion (approximately 64.4 billion RMB).

Additionally, Xu ranked 180th on the 2024 Forbes Global Billionaires List. In the global fashion retail industry, his wealth follows only Amancio Ortega of Spain’s Inditex Group (parent company of Zara), Tadashi Yanai and family of Japan’s Uniqlo, and the Danish Bestseller Group (parent company of ONLY/JACK & JONES) founder.

Source: Qilu Evening News

2.TikTok Doubles Down on U.S. Business

On November 15, TikTok recently filed two new trademark applications, signaling its continued effort to expand in the U.S. market. These applications suggest that TikTok may be developing new services aimed at expanding its advertising and payment businesses, beyond traditional social media functions.

One trademark application involves an app called “TikTok Go,” aimed at supporting “food service, retail, travel, and other online and offline businesses.” The other is for a “TikTok PayLater” service, aligning with the growing trend of buy-now-pay-later solutions.

Source: Ebrun

3.Cainiao’s Cross-border Warehouse Orders Surge 300%

On November 15, AliExpress experienced an explosive surge in orders during the Double 11 shopping event. Thanks to the combination of cross-border warehouses and JIT (Just-in-Time) models, November 13 marked the start of peak orders in Cainiao's cross-border warehouses. Orders destined for Europe, the Americas, Japan, and South Korea reached production capacity. Cainiao International Express data shows that cross-border warehouse shipments surged 300% compared to October.

To support this surge, Cainiao International Express set up special teams in October, enhancing its services with VIP client support, new automation equipment, expanded warehouses, and pre-booked shipping capacity.

Source: Cainiao International Express

4.JD Logistics Releases Q3 2024 Earnings Report

On November 15, JD Logistics released its Q3 2024 financial report, showing total revenue of 44.4 billion RMB, a year-on-year increase of 6.6%. External customer revenue accounted for over 70% of total income, with nearly 60,000 integrated supply chain customers. Adjusted net profit for Q3 reached 2.57 billion RMB, driven by continued technological innovation, network and product upgrades, refined management, and improved efficiency.

Source: JD Logistics

5.Amazon Updates Return Feature

On November 15, Amazon introduced a new return feature and urged sellers to update product dimensions and weights to use Amazon's prepaid return labels. During Double 11, return volumes increased significantly, with buyers often using oversized packaging, leading to adjusted carrier fees. Amazon has updated buyer return request information, encouraging them to use original or similar-sized packaging to avoid oversized boxes and is requesting sellers provide clear return packaging instructions.

Source: Amazon

6. JD Global Sales Sees 11.11 Transaction Volume and Orders Double

On November 15, JD’s 11.11 event wasn't only enjoyed by domestic consumers; overseas shoppers also experienced great deals. JD Global Sales saw its transaction volume and order count more than double year-over-year.

Trends from JD Global Sales show a 252% year-on-year increase in U.S. orders, while Singapore orders surged by 148%. JD also announced the addition of new independent sites in Malaysia and Thailand, bringing them into the “free shipping zone,” with orders in these regions growing by 208% and 77%, respectively.

Source: Jiemian News

7.Global E-commerce Logistics Market Expected to Grow Significantly

On November 15, Technavio predicted that from 2024 to 2028, the global e-commerce logistics market will grow by $802.3 billion, with a compound annual growth rate of 28.2%. The main drivers of this growth include the increase in cross-border e-commerce activities and the rise of small supermarket distribution centers. Major players include Agility, Aramex, C.H. Robinson, DB Schenker, Deutsche Post, DSV, eStore Logistics, FedEx, Gati, GXO Logistics, Kenco, Kuehne + Nagel, Nippon Express, Rhenus, SF Express, China Post, UPS, and XPO.

Source: Technavio

8.DHgate Launches “One-Click Buy 2.0”

On November 15, DHgate announced the launch of “One-Click Buy 2.0” after finding that the feature significantly boosts new customer conversion for stores. The platform aims to expand the buyer and seller groups involved in "One-Click Buy," allowing more quality products and merchants to join, thus enhancing the customer shopping experience.

Source: DHgate

9.TikTok Shop U.S. GMV Reaches $793 Million in October

On November 15, TikTok Shop's U.S. station saw significant growth in October 2024, with total GMV (gross merchandise value) reaching $793 million—a historical high, and up 14.6% month-over-month. Top-performing categories contributed $551.6 million in GMV, growing 18.5% month-over-month. Leading categories include beauty & personal care, women's clothing & lingerie, and health products, collectively accounting for 39.29% of total GMV.

Source: TikTok Shop

10.Hua Lake Airport Handles 500,000 Cross-border Packages in a Single Day

On November 15, Hua Lake International Airport reported that it had handled 5,000 international cargo flights, 22,000 crew members, and about 200,000 tons of inbound and outbound cargo this year—five times more than last year. Since November, border inspection officers have processed around 40 international cargo flights per day, an eightfold increase over the same period last year, with 500,000 cross-border packages being processed daily—five times more than last year.

Source: Ezhou Media

11.Hede Shipping’s Shanghai-West Coast Express Line Now in Full Operation

On November 15, Hede Shipping announced that its "Shanghai Port—Los Angeles Port" direct express line had officially reached full operation, with a total volume exceeding 100,000 TEUs. The line, which started trial operation on March 21, is the first direct express line between China and the U.S. West Coast launched by a Chinese company. It operates on a fast-shipping model, taking 13 days from Shanghai to Los Angeles, with one sailing per week. Over 80% of the cargo is cross-border e-commerce goods.

Source: Tangshan Port Group

12.SeaLead Launches ANIDEA Service

On November 15, SeaLead announced the launch of its enhanced ANIDEA (Asia-India-East Africa) service, building on the existing IDEA service. The new service will debut on November 24, departing from Shanghai on the vessel "Zhong Gu Zhuhai."

The ANIDEA route includes strategic port calls in Shanghai, Ningbo, Nansha (China), Port Klang (Malaysia), Nhava Sheva, Mundra (India), Mombasa (Kenya), and Dar es Salaam (Tanzania), before returning to Shanghai. This route connects Far East Asia with West India and East Africa, offering seamless cargo connections between these regions.

Source: SeaLead

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Cross-border E-commerce Logistics Baixiaosheng