Steven Wang: As the peak season of Black Friday, Cyber Monday, and Christmas approaches at the end of the year, the cross-border logistics industry is also gearing up for its busiest period. With limited resources and service capabilities across the logistics sector, the peak season often faces capacity shortages, insufficient transportation options, and longer fulfillment times.

Every year, peak season marks a high point for many sellers in their search for new logistics service providers. On one hand, the original suppliers may encounter capacity bottlenecks. On the other hand, the surge in order volumes within a short period of time compels sellers to seek additional providers to ensure timely fulfillment of logistics services.

Logistics companies typically allocate resources and capacity based on the importance of their customers. During the year-end peak season, logistics companies with their own resources, channels, and transportation capabilities generally prioritize long-term, strategic key accounts (KA) and loyal customers.

In other words, the level of support sellers give to logistics companies during the off-season and the continuity of their cooperation directly affect the priority logistics companies assign to those sellers during the peak season. Sellers who push for lower shipping rates, demanding payment terms, or strict contract conditions during the off-season may face higher shipping costs during the peak season.

If a seller can still find logistics providers offering low prices with stable service during the peak season, it usually falls into one of two categories: either it's a small startup logistics company that is still in a survival phase and seeking new clients, or the logistics channel may have hidden risks, ultimately leading the seller to "pay the price for the lesson."

Therefore, it is recommended that e-commerce sellers select and retain logistics providers with a long-term business development perspective. Additionally, sellers should establish a tiered supplier management system, cultivating core suppliers in the process and achieving long-term mutual benefit and growth with their logistics partners.

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