1. U.S. Imposes 104% Tariff on Chinese Goods

On April 10, it was reported that on April 8 (U.S. Eastern Time), White House Press Secretary Karoline Leavitt announced that an additional 50% tariff would be imposed on Chinese goods, on top of the existing 20% universal tariff and 34% reciprocal tariff. This brings the total tariff rate on Chinese goods to 104%. The new tariff officially took effect at 12:01 AM ET on April 9, which is 12:01 PM Beijing Time on the same day.
Source: Sohu

2. Small Parcel Tariffs Rise to $150

On April 10, according to the latest announcement from the White House, the U.S. will adjust its "de minimis exemption" policy for Chinese goods valued under $800:
(1) The ad valorem tariff rate will increase from 30% to 90%.
(2) From May 2 to June 1 (U.S. Eastern Daylight Time), the tariff on each small parcel will increase from $25 to $75. Starting June 1, this amount will further rise to $150 per parcel.
This means that starting May 2, goods priced at or below $800 that previously qualified for exemption will now be subject to either a 90% tariff or a flat fee of $75 per parcel (rising to $150 after June 1).

Source: White House Official Website

3. Temu to Redirect Full-Service Ad Budget

On April 10, it was reported that in response to tighter U.S. tariff policies, cross-border e-commerce platform Temu is accelerating its global strategic adjustments. According to sellers, Temu is gradually reducing its dependence on the U.S. market and shifting its ad spend toward emerging markets in Europe, Asia, and the Middle East.

Industry experts suggest that full-service merchants adopt a "new markets first, U.S./Europe later" strategy: initially avoid high-tariff regions like the U.S. and Europe, and instead test product demand via full-service in emerging markets. After market validation, sellers can transition to semi-managed overseas stocking to increase profit margins. For the U.S. market in particular, sellers are advised to use full-service to test consumer data before switching to semi-managed operations.

Source: Ebrun

4. Huakai Yibai Plans RMB 100 Million Share Buyback

On April 10, Huakai Yibai announced a plan to repurchase publicly held shares via centralized bidding. The total buyback amount will range from no less than RMB 50 million to no more than RMB 100 million. The repurchased shares will be used for equity incentive plans and/or employee stock ownership plans.

Source: Huakai Yibai

5. Sinotrans Buys Back 2.896 Million A-shares for RMB 13.82 Million

On April 10, Sinotrans announced that on April 8, 2025, it repurchased 2.896 million A-shares for RMB 13.82 million.

Source: Sinotrans

6. TikTok Shop Opens EU POP Access to Multi-Platform Merchants

On April 10, TikTok Shop officially opened access to cross-border sellers targeting Spain, Germany, Italy, and France. To support more merchants entering the EU market, the TikTok Shop EU cross-border POP (Spain, Germany, Italy, and France) updated its onboarding criteria, now accepting merchants with experience on Amazon, eBay, Wayfair, and other platforms. Merchants currently operating TikTok Shop in the U.S. region who meet the requirements can also apply.

Source: TikTok Shop Global E-commerce

7. Ozon Reduces Free Storage for Large Items to 30 Days

On April 10, Ozon announced that starting April 17, the free storage period for large items (KGT) at its FBO warehouses will be reduced from 90 days to 30 days (with misrouted apparel and footwear adjusted from 274 days to 30 days as well). However, the storage fee will be significantly lowered from 1.5 rubles/liter/day to 0.07 rubles/liter/day—a 95% reduction.

Source: Ozon

8. Shopify Upgrades Order Management Features

On April 10, Shopify announced several updates to its order management system to help merchants better adapt to changing customer needs. The order editing interface has been redesigned for consistency with draft orders and the order details page, and editing item quantities and discounts is now more intuitive.

To enhance backend efficiency, Shopify will begin auto-deleting draft orders that are over one year old and have not been updated—effective April 1, 2025 (global rollout by April 1, 2026). In addition, the blog feature previously located under "Online Store Apps" has been moved to the "Content" section, where merchants can now manage blogs, meta objects, and files in one place for improved content operations.

Source: Shopify

9. CMA CGM Adds Freight Routes from Xi’an Airport

On April 10, it was reported that Xi’an has launched four new Europe-bound cargo routes. Three of them—Xi’an to Milan, Madrid, and Debrecen—are operated by CMA CGM with B767-300F freighters. The Xi’an to Tbilisi route is operated by a B737-800F. The four routes are expected to operate a total of 366 flights annually, with a combined cargo capacity of over 15,000 tons per year.

Source: Sanqin News

10. Ezhou ShunJia International Cargo Terminal Sees 230% Growth in Q1

From January 1 to March 31, 2025, ShunJia International Cargo Terminal in Ezhou handled 66,171.13 tons of inbound and outbound cargo, a 12% increase from Q4 2024 and a 230% year-on-year growth compared to Q1 2024. The number of flights handled grew from 526 in Q1 2024 to 1,631 in Q1 2025—a 210% increase.

Source: Chuhai Network

11. OOCL Reports Q1 Revenue of $2.314 Billion

On April 10, Orient Overseas International (OOCL) announced on the Hong Kong Stock Exchange that its Q1 2025 total revenue increased 16.8% year-over-year to $2.314 billion. Total cargo volume rose 9.3%, capacity increased 8.5%, and the overall load factor improved by 0.6%. The average revenue per TEU rose 6.9% from Q1 2024.

Source: Gelonghui

12. COSCO Shipping Holdings Plans RMB 742–1.483 Billion Share Buyback

On April 10, COSCO Shipping Holdings announced plans to repurchase 50–100 million A-shares using internal funds, at a cost ranging from RMB 742 million to 1.483 billion. The maximum repurchase price is RMB 14.83 per share. All repurchased shares will be canceled to reduce registered capital. The buyback period is from April 8 to May 28, 2025.

Source: COSCO Shipping Holdings

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